Google Analytics Preparing Flow Visualizations Feature

Posted Oct 19, 2011

Google Inc. (NASDAQ:GOOG) is planning to launch a new feature called Flow Visualizations. This feature was announced by Google SVP of ads Susan Wojcicki at the Web 2.0 conference in San Francisco. This feature will be launched for all Google Analytics users today.

Flow Visualizations in Google Analytics utilizes Sankey diagrams. Flow Visualizations will allow users to better understand the locations, browser types, locations, user types, etc. of their visitors. Flow visualizations will also allow website administrators to see where visitors are coming from and how many people stay on their website.