According to IDC, the Google Android platform now has an 80% global smartphone shipment marketshare. Microsoft Windows Phone is also seeing major growth as they saw a quarter with 156 year-over-year growth.
“Android and Windows Phone continued to make significant strides in the third quarter. Despite their differences in market share, they both have one important factor behind their success: price,” stated Ramon Llamas, a Research Manager with the IDC Mobile Phone team. “Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward.”
Android hit an 81% of the smartphone market due to their broad and deep list of vendors. Samsung leads the Android marketshare with 39.9% of Android shipments. However, other Android vendors are struggling to get a more meaningful market share.
Apple iOS is in second place with a 12.9% market share. Apple iOS dropped from 14.4% during the same period last year.
BlackBerry is down with only a 1.7% share for the quarter. This is down from 4.5% last year.
Windows Phone has a 3.6% mobile OS market share, which is up 2% last year. Windows Phone saw 9.5 million devices shipped during Q3, which was primarily driven by Nokia. Nokia controlled 93.2% of all Windows Phone powered smartphones shipped for the quarter.