Google Announces DoubleClick For Publishers (DFP)

Posted Feb 22, 2010

Google Inc. (NASDAQ:GOOG) has announced DoubleClick For Publishers (DFP). Google has been investing in solutions such as AdSense and DoubleClick Ad Exchange over the last several years to help publishers optimize the servicing of advertisements. Ever since Google acquired DoubleClick in 2008, the combined companies have been developing technologies for online publishers to maximize revenues for their websites. The new DoubleClick For Publishers has integrated new features such as a redesigned user interface, detailed reporting and forecasting data, a new and open public API, and connection to DoubeClick Ad Exchange’s “dynamic allocation” feature. [Official Google Blog]