Google Inc. (NASDAQ:GOOG) is accusing Microsoft Corporation (NASDAQ:MSFT) of copying their search results. Google has a sting operation that proves that Bing watches what people search for on Google and the results that they select. Microsoft then uses these results to improve Bing’s own search results. Google compared this to one person leaning over and copying off another student’s exam.
?I?ve spent my career in pursuit of a good search engine,? stated Google Fellow Amit Singhal. ?I?ve got no problem with a competitor developing an innovative algorithm. But copying is not innovation, in my book.?
Microsoft said that they use over 1,000 different signals and features in their ranking algorithm. They said that today’s story was a creative tactic by a competitor and they will take it as a back-handed compliment.
?We use multiple signals and approaches in ranking search results. The overarching goal is to do a better job determining the intent of the search so we can provide the most relevant answer to a given query. Opt-in programs like the toolbar help us with clickstream data, one of many input signals we and other search engines use to help rank sites,? stated Bing Director Stefan Weitz.