Google Fast Flip Interface Keeps News Readers On

Posted Sep 15, 2009

Google Labs has started a new service called Fast Flip. Many publishers and content owners will not be thrilled because clicking on a news article keeps the user within Google News. Screenshots of other websites appear on the frame in the left. The Fast Flip homepage has screenshots of recent and popular news articles.

However a large share of publishers agreed Google News to use their logos and images as part of the new user interface. Fast Flip is mobile-friendly too. Google will even share the revenue of contextual advertising with the selected publishers. This is the first time that Google will be sharing revenue for news content.

Krishna Bharat, the creator of Google News, described Fast Flip as ?a new reading experience that combines the best elements of print and online articles.?