Machinima is a YouTube channel that has over 109 million subscribers, 792,000+ network videos, and network views of over 26.6 billion. Machinima’s YouTube channel is known for hosting video game trailers, reviews, and tips. Now it is rumored that Google and other investors are going to invest $30 million into Machinima. This would be the first time that Google would be taking equity stake in a YouTube content provider according to AllThingsD.
The deal may ruffle some feathers among other video makers, some of whom already complain that YouTube favors Machinima and a handful of prominent content partners. And people familiar with the funding round tell me that at one point Google considered routing the investment through its Google Ventures arm to try to allay those concerns.