Google Inc. (NASDAQ:GOOG) is currently in talks with media companies about licensing live TV programming and streaming it on the Internet, according to The Wall Street Journal (WSJ).
The report does not mention how far the discussions went or what networks were involved. Sources with the WSJ has reported that Google provided a demonstration of the product in one of the meetings.
The Google TV set top box has apps like Pandora and Redbox Instant. Google TV is expected to be complementary to existing pay TV subscriptions, but licensed TV programming on the set top box would compete against cable and satellite TV companies.
Intel eventually plans on launching their own TV programming service called OnCue later this year. Fanhattan, Sony, and Apple are still working on getting a TV service going also.