Google Improves Product Search And Is Rumored To Be Launching Their Own Fashion E-Commerce Website

Posted Nov 15, 2010

Google Inc. (NASDAQ:GOOG) has just announced plans to overhaul their Product Search service by adding local availability, a popular products service, an aisles service, and an updated mobile application.

Local availability

Google partnered with 70 retail brands including Best Buy and Williams-Sonoma along with several software manufacturers to connect shoppers with their local stores to find out if products are in-stock. Check out a screenshot below of how it works.

Popular Products/Aisles

“Popular products” on Google Product search helps you find products that are popular with other people. For example, if you search for “closet organizer,” you will be this type of product that is currently being viewed by others.

Aisles lets you browse and discover products based on sub-categories that people believe are helpful. For example, if you are looking for a TV — then you will notice that there will be an LCD and plasma category. And if you are looking for an SLR camera, you can filter the content based on the aperture of the lens.

Google Shopper 1.3

Google Shopper 1.3 is a mobile shopping application where people can search for products and buy them online or at nearby stores while using filters such as “price” or “brand.” This application also has Local Availability, voice search, and barcode scanning. This app already has over 2.5 million downloads.

Google Fashion

Fashion bloggers are also spreading news that Google has sent them an invitation for an event in New York City called “High Tech Fuses With High Fashion.” Rumor has it that Google is going to launch an e-commerce website with shops by major designers at this event. It might be called because that domain name is owned by, a visual search company that Google acquired in August 2010.

[Google Blog]