Google Inc (NASDAQ:GOOG) is getting into the programmatic video ad marketplace game with the introduction of a new service called Google Partner Select. Google will be working with large brands that want to buy against premium online video content. While publishers invest in premium and high quality content, the content is not always easy to access for advertisers.
?Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high quality inventory they want,? stated Google?s VP of display and video advertising products Neal Mohan in a blog post. Many of Google’s customers want to buy their ads programmatically and spread their investment across multiple publishers.
Google is giving marketers and publishers the ability to make direct and reservation-based sales through the Partner Select platform. The buying process will simplified through the platform as well.