According to eMarketer, Google Inc (NASDAQ:GOOG) search on mobile devices has substantially increased over the last year. Google’s revenue from search ads on U.S. desktops dropped for the first time in the last year and is expected to drop another 7% this year. Fortunately, Google’s U.S. ad revenue will continue to increase because of rapid expansion of the mobile ad market.
?In 2013, 76.4% of the company?s search ad revenues came from desktop. However, that share will fall to 66.3% in 2014 due to a $770M decrease in desktop search ad revenues year over year. At the same time, the company?s mobile search revenues will increase $1.76B, totaling approximately one-third of Google?s total search revenues. Key contributors to Google?s mobile search growth include its Enhanced Campaigns and Product Listing Ads, both of which contributed to increased click share on mobile throughout 2013 and will continue to do so,? said eMarketer in a report.
Google’s overall ad revenues and mobile search is gaining significant share. ?Up from 19.4% in 2013, mobile search will comprise an estimated 26.7% of the company?s total ad revenues this year,? added eMarketer.
eMarketer is estimating that Google’s desktop search ad spending will drop $1.4 billion this year, which is a decrease of 9.4% from 2013. Google’s mobile search ad spending is projected to hit a total of $9.02 billion, which is comparable to $13.57 billion for desktop search. This gives mobile search an increase of 82.3% year-over-year.