Google Inc (NASDAQ:GOOGL) has acquired Divide, which used to be called Enterproid. Google previously invested in Divide through Google Ventures. The terms of the deal were undisclosed.
Divide previously raised $25 million in funding from investors like Comcast Ventures, Qualcomm Ventures, Harmony Partners, Globespan Capital Partners, and Google Ventures.
Google Ventures also invested in Nest, which Google ended up acquiring in 2014. Google Ventures put money into Milk and BufferBox and then Google acquired these two companies in 2012. Google Ventures also invested in companies like About.me, Fitstar, Nextdoor, 23andMe, Airtime, AVOS Systems, Rabbit, Pocket, DocuSign, Cloudera, Thinknear, RetailMeNot, and The Orange Chef Co.
Today’s acquisition, Divide, used to be known as Enterproid. Divide contains corporate information that is separated from personal information on a device. This allows businesses to manage their data even on devices they do not own. This gives people freedom to still use their phone to run personal apps.
Enterproid was founded four years ago by former Morgan Stanley executives that believed that the growing popularity of smartphones and tablets would drive more corporate demand for device-management tools. Divide is based in New York, but also has offices in London and Hong Kong.