Google Japan Cancels Promotion That Paid Bloggers To Write Nice Things About Them

Posted Feb 10, 2009

Google Inc. (NASDAQ:GOOG) has not made live easy for bloggers that wrote for PayPerPost.  PayPerPost is essentially a company where bloggers are paid to write reviews about a product whether it is positive or negative.  Bloggers associated with PayPerPost saw their Google PageRank drop to 0/10.  PageRank is the algorithm that Google built their company around.  It assigns a number on a 0-10 scale that shows how credible a site is based on the number of websites that link to them.

“Google Japan is running several promotional activities to let people know more about our products. It turns out that using blogs on the part of the promotional activities violates Google’s search guidelines, so we have ended the promotion. We would like to apologize to the people concerned and to our users, and are making an effort to make our communications more transparent in order to prevent the recurrence of such an incident,” stated Google Japan marketing manager Koji Baba.

TechCrunch’s Serkan Toto noticed the shady promotional strategies and reported it first.  Google Japan’s paying of bloggers was initiated by Cyberbuzz, an Internet marketing company based in Cyberbuzz.  Koichiro Tsujino is the new president of Google Japan and wants to push for more localized marketing.  Yahoo! Japan is the leading search engine in the Asian country.