Today Google Inc. (NASDAQ:GOOG) announced that they have launched an extension to allow people to opt out permanently from ad tracking cookies when using the Google Chrome browser. The FCC and other organizations have been considering launching a “Do Not Track” software that would allow people a simple way to opt out of ads.
There are several companies that are a part of the Network Advertising Initiative where you can opt out of tracking. There are over 50 companies that offer opting out of tracking cookies. “Importantly, we?ve designed the extension so that it should not otherwise interfere with your web browsing experience or website functionality. This new feature gives you significant control without compromising the revenue that fuels the web content that we all consume every day,” said Google product managers Rajas Moonka and Sean Harvey on the Google blog.
You can download the extension from here: