Google, Microsoft, and Start Buying Up New Top-Level Domains

Posted Jun 13, 2012

The Internet Corporation for Assigned Names and Numbers (ICANN) has announced the names of the 1,930 applications for new generic top-level domain names (gTLDs). Companies will be able to register their equivalent to a .com or .org address. Some of the new applications include .android, .app, .love, .ico, .homes, .ibm, .chase, .schmidt, .mov, and .meme.

.app is one of the most sought after top-level domains with 13 applicants including Google and Amazon. Microsoft applied for 11 domain names including .xbox, .hotmail, and .windows. Apple applied for just .apple. Google applied for over 100 domain names like .android, .dog, and .blog.

Google is also going after .docs, .youtube, and .lol. British non-profit organization Nominet applied for .cymru and .wales. These organizations will have to pay a minimum of $25,000 per year to keep the domain.

Applications will be dealt with 500 at a time and 1,000 could be live within a year. The first of the top level domain names will go live in Q1 of 2013. “This is a historic day for the internet and for the more than 2 million people that depend on it, because the internet is about to change, forever,” stated ICANN.