Google makes a deal with Luxottica to make Google Glass cooler

Posted Mar 25, 2014

Google has partnered with Luxottica to work on Google Glass. Luxottica is the world’s largest eyewear company that controls over 80% of the eyewear brands, including Ray-Ban, Oakley, and Persol. The company also makes sunglasses and prescription frames for designer brands like Chanel, Armani, and Prada. Luxottica has over 7,000 retail locations in the U.S. and other countries under banners like LensCrafters, Sunglass Hut, Sears Optical, Target Optical, and Pearle Vision. Luxottica will be designing, developing, and distributing new versions of Google Glass.

“Google has opened up a new potential opportunity of use of glasses,” stated Luxottica CEO Andrea Guerra in an interview with The WSJ. Google and Luxottica started working together last year.

Google has also partnered with VSP, which works with a network of 30,000 optometrists nationwide and 60 million people enrolled in its vision plans.

Google has not decided yet how much to charge for Glass. There is not a finalized release date for the consumer version of the product yet either, but rumor has it that we will see it hit the shelves this year.

It is unknown when Luxottica’s Google Glass products will be made available or what it will look like.