Google said that there has been a rise in search activity ever since they updated the user interface of their search engine. Now when users conduct web searches, they will see a large box of information and photos that are related to search queries like sports teams, geography, attractions, celebrities, etc. Prior to the change, Google users may have seen relevant search ads, but now there are content boxes with information from Google+ or nothing at all. It also draws information from Wikipedia and movie/music catalogs that Google has licensed.
?Early indications are that people are interacting with it more, learning about more things?and doing more [search] queries,? stated Google Fellow Amit Singhal. ?It?s stoking people?s curiosity.?
Google spokesman Jason Freidenfelds said that according to internal data, people are “doing more searches as a result” of the revamp. Singhal said that an increase in searches will result in an increase in visits to non-Google websites whose links appear in search results.
Singhal did not say what percentage of searches were affected by the change. He said that the shift could directly impact the search results for roughly 10-20% of all search queries or about tens of billions per month. The change uses “semantic search” where the search engine relies on the actual meaning of the words and shows the key attributes of people, places, and things. This feature is known as the Google Knowledge Graph.
?For the first time, the search engine understands real-world things,? said Singhal.