Google Inc (GOOG) acquires to fight click fraud

Posted Feb 21, 2014

Google Inc (NASDAQ:GOOG) has acquired London based makes it possible to weed out fraudulent clicks centered on online ads. The terms of the deal were undisclosed.

“Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem,” stated Google on the DoubleClick blog. can detect attacks that originates from PCs that are infected by malware. The hijacked computers are programmed by attackers to place a large volume of ad requests, which skews the numbers and defrauds online ad companies out of a lot of money. has around 7 seven team members. Since the service that offers Google is extremely valuable, they likely saw a large exit. Out of the seven employees, it includes three PhDs, a former natural language processing exec at Yahoo!, and an artificial intelligence expert.

[Source: TechCrunch]