Google Taking On iTunes By Striking Music Deal With Four Major Labels

Posted Oct 21, 2009

Google Inc. (NASDAQ:GOOG) is challenging Apple Inc. (NASDAQ:AAPL) and Amazon.com, Inc. (NASDAQ:AMZN) by selling music. Google spent the last several weeks preparing deals with the four major music labels: Sony Music Entertainment, Warner Music, EMI, and Universal Music Group. The new Google service is expected to be called Google Audio.

When Google Audio launches, I wouldn’t be surprised if YouTube changes their default music purchase promotion to their own service. Currently when watching music videos on YouTube, there is a link to buy the song on iTunes or Amazon.com.

I don’t expect Google to do very well in this service because iTunes has already monopolized the music download market. iTunes is the number one music retailer in the world, even beating Wal-Mart. Google attempted to challenge iTunes by selling videos through Google Video, but it did not have much of a business impact.