Google Ventures has led an $8 million round in YieldMo, which is a company that runs a private ad exchange for mobile publishers. Based in New York, YieldMo is led by Michael Yavonditte. Yavonditte is known for building Quigo and selling that company to AOL in 2007. YieldMo integrates ads into websites and within apps. YieldMo has raised a total of $12.1 million thus far. Previous investors that participated in this round include Union Square Ventures, Genacast, Rhodium, and Dace Ventures.