Google, Yahoo and Microsoft in Talks to Buy Hulu

Posted Jul 1, 2011

Hulu is in talks with potential buyers for the video service, including Microsoft, Yahoo and Google. The interest was created by Yahoo’s recent offer to buy the site, and the meetings are being handled by Hulu’s financial advisors, Morgan Stanley and Guggenheim Partners. The LA Times reports that Hulu expects $500 million in revenue for 2011 from its subscription service and its 600+ advertisers.

Google has expressed interest in making forays into the field of professionally-produced video content. Yahoo is sweetening their deal with the promise of bringing more premium content to Hulu.
Some sources expect Hulu to seek a valuation of about $2 billion.