GoPro Buys Digital Design Studio General Things

Posted Oct 22, 2013

GoPro is known for designing some of the most versatile action cameras on the market.  GoPro has acquired a digital design and software studio based in San Francisco, California called General Things.  General Things has been partners with GoPro since 2010 and has helped the company build their business backend and consumer-facing web development.

“The team at General Things has contributed tremendously to GoPro’s success across the digital landscape. As GoPro continues to evolve, they will play a key role in helping us realize our mission to enable people to easily capture, manage and share engaging life-content,” stated Nicholas Woodman, founder and CEO of GoPro.

GoPro recently launched a new website in partnership with General Things to support the release of the new HERO3+ line of cameras. The HERO3 and HERO3+ line of cameras are the best-selling cameras globally in consumer and professional markets. GoPro is also ranked number 2 as the largest camera accessory brand on a volume basis.

“GoPro and General Things have had a close and productive partnership over the last several years. As we learned more about GoPro’s vision we became more and more excited to join them to help realize that vision,” added General Things founder and CEO Nick Hodulik. “We cannot thank enough, all of the wonderful customers, employees, partners and friends who have helped make General Things such a great success.”