Grocery Promotion Company Incentive Targeting Raises $2.35 Million

Posted May 9, 2010

Incentive Marketing is a Woburn, Massachusetts based grocery promotion company that has raised $2.35 million in first round funding from several investors, including LaunchCapital LLC. Other investors include River Valley Investors of South Hadley, Walnut Ventures, Hub Angels, North Country Angels, Boston Harbor Angels, Northeast Angels, Granite State Angels, and Boynton Angels.

?The breadth of this syndicate of angel groups is perhaps unprecedented in the New England angel community,? stated River Valley Investors manager Paul Silva. ?Aspects of our approach may become a model for future cooperation among angel groups investing in larger deals requiring a critical mass of domain expertise in the target industry.?

[Mass. High Tech]