Grouper.com, a video content distribution website now owned by Sony has opened a new channel as a tribute to firefighters. The channel is called Firehouse and it is sponsored by FX as a part of their hit series called Rescue Me. Rescue Me’s Fourth Season will be starting today at 10PM ET/PT. The URL for the channel is available at http://www.grouper.com/fire.
The Firehouse channel features content from firefighters around the world with produced with Grouper technology. Right now the default video that plays on the homepage features firefighters talking about the first fire that they were called upon to distinguish. Many of them had a common response, along the lines of “my life flashed before my eyes that day.”
During 9/11, America really opened their eyes to the daily hard work that firefighters go through. And the only thing that we can do to as Americans is acknowledge their efforts. I believe that the Firehouse and movies like Ladder 49 starring Joaquin Phoenix, John Travolta, and Morris Chestnut are a great way of acknowledging the efforts of firefighters in the media.
“Rescue Me has such a passionate fan base that we felt it was essential to find the right forum for members of the firefighting community and the public to be able to share their own stories.Â Grouper has been an invaluable partner to the entire Sony Pictures Television Marketing team in helping to create what we feel is a very organic promotional opportunity,” stated Robert Oswaks, the Executive Vice President of Marketing at Sony Pictures Television.
Denis Leary is the star of Rescue Me and won an Emmy Award for Outstanding Lead Actor in a Drama Series and the previous year Leary and Peter Tolan won an Emmy for Outstanding Writer for a Drama Series for the Rescue Me pilot.