Groupon Acquires Pelango, Makers Of Whrrl Mobile App

Posted Apr 19, 2011

Pelango, the mobile application development company that created Whrrl, has been acquired by Groupon. Whrrl allows users to check in to locations and discover new places. Pelango founder Jeff Holden will become an executive of Groupon’s product development team as part of the acquisition. The terms of the deal were undisclosed.

?We?ve always liked CEO Jeff Holden, the Whrrl team and the technology they?ve developed. Their obsession with real-world serendipitous discovery, or Anti-Search, is core to Groupon?s mission. It?s about discovering what you didn?t know you didn?t know, right in your own backyard,? stated Groupon CEO Andrew Mason.

Pelango was founded in 2006 and raised venture capital funding from Kleiner Perkins Caufield & Byers, the KPCB iFund, Bezos Expeditions, T-Venture, Trilogy Equity Partners, and Reliance Technology Ventures. Before starting Pelango, Holden worked at Amazon for 8 years. He was the SVP of Consumer Websites Worldwide. Many of Pelango’s team will be rolled into Groupon’s future Grouponnovations division. Holden will be moving to Chicago as part of the acquisition.