Groupon Buys Travel Startup Company Uptake

Posted Feb 29, 2012

Groupon has acquired the travel startup company Uptake. The acquisition was believed to be between $10 and $20 million. Uptake allows users to plan their vacations. Uptake has travel-related content and recommendations based on the social graph.

It is believed that Groupon acquired Uptake mainly because they are interested in the 20-person team they have in Palo Alto, California. Uptake will be working with Groupon to provide their travel expertise. They will also provide general engineering and local search knowledge.

?Groupon has acquired Uptake, and we?re excited to continue to build the Palo Alto engineering team with an all-star roster of startup founders and experts in the mobile and social space,? said Groupon in a statement. Uptake has raised $14 million in funding from Trinity Ventures and Shasta Ventures.