Prospectiv Direct is a company that runs a daily deals website called Eversave. Eversave is a Groupon-like website that is tailored towards women and families. Prospectiv Direct has been acquired for $30 million.
Marketing company Affinion Group based in Stamford, Connecticut is the buyer. Eversave is based Wakefield, Massachusetts started offering daily deals this past year. Eversave currently serves about 20 markets. Prospectiv’s management team plans to keep working at the combined company.