Hallmark Cards, Inc. has acquired SpiritClips, which is a broadband subscription-based online video and film production service that has emotional and heartwarming short films. These include family-friendly movies and documentaries. SpiritClips was founded by Academy-award winning producer Rob Fried. His films include Rudy and Hoosiers. Fried will remain as the CEO at SpiritClips.
Hallmark president Donald J. Hall Jr. noted that this acquisition offers Hallmark a new way to engage consumers in a digital world. SpiritClips focuses on building character, hope, and the human spirit. The financial details were undisclosed.