Harley-Davidson, a brand that is known for its motorbikes with powerful and roaring engines, has revealed its first electric motorcycle. The bike will not be going on general sale, but it will select certain customers from the U.S. to ride it and offer feedback. The electric bike is known as Project LiveWire. It will make its way down Route 66 and visit over 30 Harley-Davidson dealerships between now and the end of the year.
“Project LiveWire is more like the first electric guitar – not an electric car,” said Mark-Hans Richer, senior vice president at Harley-Davidson Motor Company. “It’s an expression of individuality and iconic style that just happens to be electric. Project LiveWire is a bold statement for us as a company and a brand.”
Project LiveWire can travel 130 miles before it needs to be charged. It offers riders a top speed of 92MPH. The recharge takes between 30 minutes and an hour. The market for an electric Harley will be more “niche,” but eco-friendly vehicles have been heavily in demand. It is hard to ignore that.