Twitter user Hasan Syed is taking on British Airways in the form of a promoted tweet. Syed bought a promoted tweet to complain about his father’s luggage. Syed’s username is @HVSVN. Syed bought the promoted tweet in New York City and the United Kingdom through Twitter’s self-serve advertising platform.
British Airways responded to Syed’s tweet by saying ‘Sorry for the delay in responding, our twitter feed is open 0900-1700 GMT. Please DM your baggage ref and we’ll look into this.’