Heart Rate Watch Device Company Basis Raises $9 Million

Posted Mar 22, 2011

Basis is a San Francisco based company that has raised $9 million in a first round of funding co-led by Norwest Venture Partners and Doll Capital Management. Basis developed a product called Basis Band, which is a watch device that measures the heart rate of the individual wearing it. The Basis Band uses game mechanics to determine the heart rate and sends a signal to mobile and web devices through Bluetooth. The Basis Band can be ordered from their website for $199. [VentureBeat]