Hellofood is a Rocket Internet backed online food ordering company that has raised $8 million in funding from iMENA Holdings. Hellofood plans on using the funding to expand to other countries in the Middle East. The service is already live in Saudi Arabia.
The online food ordering service is currently available in 28 countries across Latin America, Eastern Europe, the Middle East, Asia, and Central Europe.
?The Middle East is bursting with online businesses, many of which have the potential to be the next success story of the year. Moreover, our newly formed partnership with iMENA Holdings gives us the strategic opportunity of becoming a major part of the expected growth of online businesses,? stated Rocket Internet managing director for the Middle East Eyad Alkassar.