HelloFresh Raises $10 Million

Posted Dec 11, 2012

HelloFresh is a subscription service where users receive a recipe and the ingredients they need to make a good meal in the kitchen.  The company has raised $10 million in a new round of funding from Vorwerk Ventures along with the original investors Rocket Internet, Holtzbrinck Ventures, and Kinnevik.

The funding will be used to power the company’s growth and expand beyond Germany, the Netherlands, the United Kingdom, France, Australia, and the United States.  HelloFresh was founded in December 2011 by Jessica Nilsson, Thomas Griesel, and Dominik Richter.  HelloFresh customers receive a weekly box of recipes and all of the matching pre-measured ingredients.

There is no minimum subscription and the weekly service can be cancelled at between 4-8 days notice depending on the country that you live in.  HelloFresh supports free delivery.  The company has over 100 employees based out of their Berlin headquarters and their international offices.  The startup recently delivered their 1 millionth meal.

[Source: TechCrunch]