HipLogiq is a marketing startup that has raised $7 million in Series B funding. Based in Dallas, Texas, HipLogiq raised the funds from Hadron Global Partners. HipLogiq previously raised $5 million in Series A from May of this year. HipLogiq focuses on self-serve marketing for small and medium sized businesses along with enterprises.
HipLogiq’s tool lets customers search Twitter for keywords and serve ads and promotional offers based on the tweets. When someone responds to the tweet, a business can try to offer another coupon through HipLogiq for a group discount. HipLogiq offers incentives for retweeting to followers.
HipLogiq will be using the funding to expand their employee based from 20 people to 45 people. They will be hiring talent in sales and marketing outside of Dallas including staff in California, New York, and Georgia.