How A Single Tweet From Scott Bartosiewicz Costed Chrysler As A Client [UPDATED]

Posted Mar 17, 2011

Earlier this month, Chrysler fired their social media firm New Media Strategies because a tweet was sent out on behalf of the company that said ?I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king [edited] drive.? This tweet was accidentally sent out by 28-year old Ferndale, Michigan resident Scott Bartosiewicz, who used TweetDeck as his default Twitter client.

TweetDeck has the ability to manage multiple Twitter accounts at once and Scott intended on sending the aforementioned tweet from his personal account instead of Chrysler’s account. Chrysler decided not to renew their contract with New Media Strategies as a result.

Bartosiewicz went to Detroit Catholic Central High School and Michigan State University for undergraduate studies. After that, he worked for D.O.C. Bartosiewicz got a job at New Media this past August and was sitting in traffic on highway I-696 when he sent out the tweet.

Bartosiewicz wasn’t the only one that was fired over a tweet recently. Celebrity actor Gilbert Gottfried was fired by AFLAC for writing insensitive tweets about the earthquake and tsunami that happened in Japan.

UPDATED: My source from the original article was incorrect.  I have made some changes in this article based on a message I received from New Media Strategies.