DecorMyEyes.com owner Vitaly Borker is one aggressive businessman and he used it for his advantage. Borker bullied his customers into leaving him tons of negative reviews on consumer review and watchdog websites. As more people linked to him, his business increased in Google rankings.
After Clarabelle Rodriguez made a purchase through the phone, the owner harassed her. After placing an order, Vitaly over-charged her. Rodriguez disputed the charge and got her money back. Then Vitaly really got angry.
“Listen, bitch,” he said angrily to her. “I know your address. I’m one bridge over.” DecorMyEyes.com is based Brooklyn, New York. Then Vitaly threatened to find her and sexually assault her. He also sent her an e-mail with a picture of her house.
“I just wanted to let you guys know that the more replies you people post, the more business and the more hits and sales I get. My goal is NEGATIVE advertisement,” replied Vitaly in response to one of his negative feedback messages.
“I never had the amount of traffic I have now since my 1st complaint,” said Vitaly in an interview with The New York Times. “I am in heaven.”
[The New York Times]