A couple of days ago I wrote about how Jill Peterson and Kevin Heinz had a wedding video on YouTube that virally accumulated over 12 million views in less than a week. The video features the bridesmaids, groomsmen, bridge, and groom dancing to Chris Brown’s Forever down the aisle.
Given the number of views that took place in a short span of time, the rights holders of the song benefitted from the tools available for having a viral hit on their hands. The rights holders had Click-To-Buy links over the YouTube video which gave users the chance to buy the song through Amazon.com or Apple iTunes.
The click-through rate of the advertisement on the JK Wedding Entrace video was two times the average of other Click-to-Buy ads on other videos. Even one year after the song was released, the Chris Brown song reached as high as the #4 most purchased song on iTunes and #3 on Amazon.com’s best selling MP3s again.
Since YouTube shares the revenue on advertising with the right owners, they made a good chunk of change too.
[via Google Blog]