How Chris Brown and Some Wedding Dancers Helped YouTube Make Some Money

Posted Jul 30, 2009

A couple of days ago I wrote about how Jill Peterson and Kevin Heinz had a wedding video on YouTube that virally accumulated over 12 million views in less than a week.  The video features the bridesmaids, groomsmen, bridge, and groom dancing to Chris Brown’s Forever down the aisle.

Given the number of views that took place in a short span of time, the rights holders of the song benefitted from the tools available for having a viral hit on their hands.  The rights holders had Click-To-Buy links over the YouTube video which gave users the chance to buy the song through Amazon.com or Apple iTunes.

The click-through rate of the advertisement on the JK Wedding Entrace video was two times the average of other Click-to-Buy ads on other videos.  Even one year after the song was released, the Chris Brown song reached as high as the #4 most purchased song on iTunes and #3 on Amazon.com’s best selling MP3s again.

Since YouTube shares the revenue on advertising with the right owners, they made a good chunk of change too.

[via Google Blog]