ParElastic is a database-as-a-service company that helps businesses of all sizes improve their operational agility and responsiveness. Rather than spending boatloads of money on hardware and software procurements, companies would rather use database-as-a-service companies for e-mail, CRM, and data-warehousing applications.
However services from big companies like Amazon RDS, Microsoft SQL Azure, and VMware’s vFabric Data Director falls short because they simply manage database instances and act as a virtual machine with a managed database for rent.
ParElastic can address circumstances where the workload on the database can exceed the capacity of a single server instance and manage when the workload on the database is highly variable. The database market is currently transition from capacity consumption through acquisition and server provisioning to a consumption of database capacity on demand. This opens up major opportunities for companies like ParElastic.
To gain a better understanding of database-as-a-service, I interviewed ParElastic founder and chief technology officer Amrith Kumar. ParElastic launched their virtual database engine product in alpha around the beginning of last year. Currently they have 8 employees.
Amrith told me that cloud has been a game changer for setting up an application and generally people pay only for the resources that they use such as a mail server and a backup server. The challenge has been how to take a collection of database servers and make them act together as one larger database and then make them virtualized.
When the server processing spikes, it needs to scale up or scale down. ParElastic’s goal is to help with reducing the number of servers to improve resilience and scale data tiers. ParElastic is developing technology to make standard relational databases become more parallel and elastic to allow “big data” applications to use cloud-based database resources on-demand. This makes it possible to scale quickly for increase in demand and minimize excess capacity.
ParElastic has raised $2 million in seed funding in September 2010 from angel investors.