How Publishers Like Time and Wired Are Leveraging The iPad For Advertisers

Posted Mar 25, 2010

The Wall Street Journal reported today that Time Magazine has signed up Unilever, Toyota, and Fidelity on a marketing campaign that involves the iPad.  Time will be charging those advertisers about $200,000 each for a single ad spot on Time’s iPad edition according to the WSJ source.

Wired is also rumored to be combining ad campaigns around print and the iPad.  Advertisers that buy about eight pages of ads in an issue of Wired will have the option to ad videos and other features in the iPad form of the magazine.  Now that we know how print publications with a large following plan to monetize through the iPad, it will be interesting to see how new media publication companies do it. [WSJ]