Hewlett Packard is the first company on LinkedIn to hit one million followers. LinkedIn VP of marketing Nick Besbeas said that the company built a following by posting relevant updates and insights. They also used targeted LinkedIn Follow ads. The ads helped HP add around 300,000 followers in a two-month period. HP has around 180,000 Twitter followers and around 2.2 million Facebook followers.
“LinkedIn has been critical for HP in successfully reaching and building relationships with our community of customers, partners and prospective employees,” stated HP VP of digital marketing Natalie Malaszenko. “Our 1 million followers are connected to over 43 million people on LinkedIn, roughly one-quarter of the entire LinkedIn population.” LinkedIn created the opportunity to add followers in April 2010. LinkedIn added a “follow company” button that brands can embed on their websites two years later.