Big news day for HTC Corp (TPE:2498)! HTC announced that they are hosting an event on March 25th, which will likely involve a new smartphone launch. HTC also announced a new program called HTC Advantage, which is a free program that accompanies every HTC One series smartphone sold in the U.S. effective immediately.
The HTC Advantage guarantees that the smartphone will be updated to the latest version of Android for up to two years following the launch. It also guarantees that cracked screens will be fixed within the first six months of being purchased.
?We recognize that people spend good money to buy smartphones. Creating premium products that offer customers the best and latest has always been the HTC way, and now we?re carrying that commitment beyond the handset purchase to ensure customers remain satisfied beyond day one,? stated HTC Americas president Jason Mackenzie. ?In line with our history of firsts, we want to be the first to protect the investment customers make in our premium devices.?
HTC is going to announce their next flagship smartphone on March 25th. An event will be taking place simultaneously in London and New York. The smartphone will be their next flagship device for 2014.