HTC has hired Shashi Fernando as the chief content officer of the company. Fernando was previously the Saffron Digital CEO. He will report directly to HTC CEO Peter Chou. “Shashi has tremendous experience in the content industry and I am excited to have him leading HTC’s content strategy,” stated Chou. “Content will continue to be a crucial part of our overall proposition and future success.” Saffron Digital was acquired by HTC in February.