Strobe is a start-up company that is creating publishing tools that focuses on a new generation of web standards. Strobe raised $2.5 million in funding as a first round. O’Reilly AlphaTech Ventures and Hummer Winblad Venture Partners participated in this round of funding. Strobe CEO and co-founder Charles Jolley announced the funding earlier this week.
Strobe’s technology is based on a project called SproutCore. Jolley has been working on SproutCore for years, including when he was working at Apple Inc. (NASDAQ:AAPL). Jolley left Apple to go full-time on Strobe this past July.
“You build your app using Web technologies like HTML5,” stated Jolley. “You can then deploy to either the Web or package and ship in the app store.” Over seven companies wanted to invest in Strobe because it is a good time to be in the web toolmaking business. Strobe currently has about 9 employees and they plan to hire 3 more by the end of January. Bryce Roberts (O’Reilly) and Lars Leckie (Hummer Winblad) will be joining the Strobe board of directors.