Huffington Post To Have Much Bigger Ads As Part Of “Project Devil”

Posted Feb 24, 2011

AOL is starting to roll out “Project Devil.” Project Devil is an initiative where larger ad formats will be delivered across websites for providing higher ad rates. After the $315 million acquisition deal with The Huffington Post closes, Project Devil ads will be integrated into that website. “This is the future of what display is heading toward,” stated AOL president of global advertising and strategy Jeff Levick. “People buy Vogue because they want to read the ads as much as the content. That’s exactly what we want to do.” [AdAge]