IAC/InterActiveCorp (NASDAQ:IACI) has launched a How-To site that competes directly with Google Inc. (NASDAQ:GOOG) Knol, Yahoo! Inc. (NASDAQ:YHOO) Answers, and About.com. The new site is called Life123. The original name of the company was Life333.com. Primary categories on Life123 include Beauty & Style, Celebrations, Food & Drink, Health & Wellness, Money, Home & Garden, Parenting & Family, Relationships, Technology, Travel & Leisure, and Work.
I can already tell you that the market for How-To sites is extremely saturated. What makes Life123 distinguishable? It’s just another alternative to other sites. A lot of the content is provided by third party information providers, including other IAC subsidiaries. IAC properties: Match.com, Shoebuy.com, LendingTree.com, RealEstate.com, ServiceMagic, Ask, Pronto and Reserve America are all providing content on Life 123 [paidContent]. 5min.com is providing Life123 with How-TO videos.
Life123 is launching today with 10,000 articles across 1,000 topics. Life123 is currently looking for good writers. The site is currently in Alpha mode.