IAC Launches How-To Site, Life123 In Alpha

Posted Jul 28, 2008

IAC/InterActiveCorp  (NASDAQ:IACI) has launched a How-To site that competes directly with Google Inc. (NASDAQ:GOOG) Knol, Yahoo! Inc. (NASDAQ:YHOO) Answers, and About.com.  The new site is called Life123.  The original name of the company was Life333.com.  Primary categories on Life123 include Beauty & Style, Celebrations, Food & Drink, Health & Wellness, Money, Home & Garden, Parenting & Family, Relationships, Technology, Travel & Leisure, and Work.

I can already tell you that the market for How-To sites is extremely saturated.  What makes Life123 distinguishable?  It’s just another alternative to other sites.  A lot of the content is provided by third party information providers, including other IAC subsidiaries.  IAC properties: Match.com, Shoebuy.com, LendingTree.com, RealEstate.com, ServiceMagic, Ask, Pronto and Reserve America are all providing content on Life 123 [paidContent].  5min.com is providing Life123 with How-TO videos. 

Life123 is launching today with 10,000 articles across 1,000 topics.  Life123 is currently looking for good writers.  The site is currently in Alpha mode.