At the Impact Conference in Las Vegas, IBM has announced a new cloud marketplace, which will be a central location to shop for IBM cloud services and from third-party partners. IBM has been building up its cloud services over the past several years.
IBM used Softlayer for infrastructure and BlueMix for development. It has over 100 cloud-based software services including Silverpop and Cloudant. You will be able to explore the cloud marketplace in a similar way as you would look through Salesforce.com’s App Exchange.
This is a different way of doing business for IBM because they generally use a more traditional sales channel.