IFTTT has raised $7 million in Series A funding led by Andreessen Horowitz. New Enterprise Associates and Lerer Ventures participated in this round of funding. IFTTT will be using the funding to expand their staff and build out their service into a platform. John O?Farrell of Andreessen Horowitz will be joining the company as a board member.
A new sports partnership is on the horizon for IFTTT, as its efforts with ESPN surrounding the olympics ended up being fairly popular. IFTTT will be launching new channels and ways to connect their services for one-to-one and one-to-many connections. IFTTT will be launching a mobile app in the coming new year and a revamped website.
IFTTT stands for “If this then that” and it is a service where you can create powerful connections. The service connects apps that you use on a daily basis and helps you get around manually doing them. For example, some people tweet an article and send it to your Instapaper account. You can also take a photo using Instagram and send it to your Gmail to print later. IFTTT describes themselves as “digital duct tape.”