India currently has a population of 1.14 billion people. One of the fast growing mobile market segments in the subcontinent are the rural areas. As a matter of fact Manoj Kohli of Bharti Airtel is predicting that there will be about a billion mobile phone users in India by 2015. His company alone plans to have about 200 million customers in the next few years.
“Achieving a billion plus (Indian mobile users) by 2015 is possible,” stated Kohli at the Mobile Asia Congress event. “The largest growth will happen in the rural market.” Currently there are about 400 million mobile phone users in India and about 600 million in China.