Infusionsoft Buys Social Media Marketing Company GroSocial

Posted Jan 22, 2013

Infusionsoft is a sales and marketing automation software company for small businesses that has CRM, e-mail marketing, and e-commerce services.  Infusionsoft has acquired social media marketing company GroSocial for an undisclosed amount.  GroSocial lets small businesses build and track social media marketing campaigns to generate leads on social networks including Facebook and Twitter.  Infusionsoft recently raised $54 million in growth capital financing led by Goldman Sachs.  Infusionsoft decided to acquire GroSocial to create an easy-to-use social media marketing software tool to help small businesses get qualified leads.  GroSocial will be integrated into Infusionsoft’s CRM, marketing, and e-commerce tools.

“GroSocial is helping small businesses get real results from their social media marketing efforts. The company has proven its commitment to customer success with an amazing product that drives social media leads for tens of thousands of growing small businesses. Their team is talented and passionate, and the company is a clear winner and the ideal choice for us in the social media marketing space,” stated Infusionsoft co-founder and CEO Clate Mask. “An Infusionsoft and GroSocial combination will lead to innovation and powerful results for small businesses.”

GroSocial was founded in 2010 by Zach Mangum, Kevin Kirkland, and Chris Wright.  GroSocial currently has over 30,000 users and 19 employees.  The GroSocial team will join Infusionsoft.  Infusionsoft will have 370 employees following the acquisition and Magnum will continue to lead operations in Utah.  He will also oversee GroSocial’s social product strategy in Kirkland.  GroSocial is Infusionsoft’s second acquisition after CustomerHub.  CustomerHub is an online membership and customer tracking tool.  Infusionsoft has over 12,000 small businesses as clients.