Inkling is an e-book company that has raised $16 million in a third round of funding from Sequoia Capital?s Growth Fund. Inkling also partnered with companies like Pearson and Elsevier. Those two publishing powerhouses will be using Inkling Habitat as the primary way to build their e-books going forward. Inkling will generate Elsevier?s reference and learning content on mobile devices and the web.
The funding will be used for building additional relationships with publishers and to expand their e-book channels for consumers. One of Inkling’s strength is their ability to make e-books searchable by Google and other search engines, according to VentureBeat.
Before making their content searchable, the company had to build a secure web reader, a way to structure content, and set up deals with publishers. By doing this, Inkling was able to one-up the Amazon.com Kindle storefront. Inkling has seen double-digit compound growth in terms of traffic and revenues coming from Google searches.
Inkling has raised a total of $33 million. The company has no interest in being acquired and they are in it for the long haul. They want to become a “Salesforce for publishing.”