InsideView is a service that gathers real-time, social, and business sales intelligence from multiple sources and then adds it to a customer’s CRM installation. The company has raised $19 million in funding led by Split Rock Partners. Emergence Capital, Foundation Capital, and Rembrandt Venture Partners also participated in this round.
InsideView has raised $46.4 million total. InsideView looks at 30,000 sources including Twitter, Facebook, and SEC filings. This data is grabbed through APIs.
InsideView for Marketing is used by customers to fill in information like a contact’s chances of being a sales prospect. It also tells the users the size of the customer.